YouTube Marketing Certification

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Course Description

YouTube Marketing Certificate

The outreach and power of YouTube works excellently for small businesses, including those who have limited physical channels of distribution.

An interesting and high-quality video on YouTube helps generate traffic to your website and attracts attention from prospective users.

In order to be able to maximize your usage of YouTube, you need to be familiar with its numerous features and tools.

This video course on YouTube covers a number of important topics, including the following:

What's Covered in the Course?

How to search for the right keywords using the Google Search tool, and how to embed those keywords on your title and subtitles, in order to drive traffic;
How to get your video listed next to trending YouTube videos;
How to get more comments and thumbs ups;
Using the snowball marketing effect;
How to live stream your video for the first time;
How to insert adverts;
How to use recommendation algorithms and other tools, to increase traffic to your business website;
How to use the 'Featured Video' option, to generate more interest in your product;
How to create an impactful YouTube video, including voice quality, images, pacing, communication, and so on;
How to use hashtags;
How to use Facebook marketing and pinning.

This video course offers the following benefits

The numerous benefits of becoming familiar with the tools and features of YouTube videos include:

An understanding of how to use the different features of YouTube, to maximize viewership;
A clear idea of which YouTube videos are working best for your purposes;
As you become familiar with SEO strategies, you can experiment with your budget, to see which advertising is best for you – this way, you don't have to waste your hard earnt money from the beginning;
You will be able to create high-quality, interesting and well-structured videos that run for longer times;
You can generate revenue from video viewership;

You can use YouTube to effectively showcase your brand, create a community of followers and market your products to a wide target audience.

This course includes

24/7 Student Support

End of course certification

Lifetime access to your course

Compatible with modern devices

PLUS - Access to the exclusive New Skills Academy Study Group!

Module 02: Market Research Exercises

Module 04: Professional YouTube Marketing Video

Module 05: Overview of My YouTube Channel

Module 06: YouTube Recommended Videos

Module 07: YouTube SEO – Section Introduction

Module 08: Starting Keyword Research with Google Keyword Tool

Module 09: Competitor Keyword Research

Module 10: Keyword Permutations

Module 11: On Page YouTube SEO

Module 12: Ranking Videos for Competitive Search Terms

Module 13: YouTube Ranking Factors

Module 14: How to Get More Thumbs Up

Module 15: How to Get More YouTube Comments for SEO

Module 16: How to Get Viewed for Longer

Module 17: More Benefits from Longer Watched Videos

Module 18: Embedding Websites/Videos to Get Them to Rank

Module 19: Search to Intent Match

Module 20: Intent Match Influencing

Module 21: Views for New Videos

Module 22: How to Amplify Views with Triple Play Combination

Module 23: How to Increase Sales and Traffic from Your Email Signature

Module 24: YouTube Subtitles/CC

Module 25: Close Look at Recommendation Algorithm

Module 26: Playlists to Boost Recommendations

Module 27: My Recommendation Video Example

Module 28: Secret to How I Make YouTube Videos Rank in Google Search

Module 29: My Overall Channel Strategy and Insights

Module 30: Strategy for New Channels

Module 31: What Will Help Your Show Be More Successful

Module 32: Strategies to Make Money from Your Channel

Module 33: How to Sell from About Page on YouTube

Module 34: YouTube Pinned Comment

Module 35: Downloading Streaming Software

Module 36: Going Live First Time

Module 37: YouTube Live – Tips While Live

Module 38: YouTube Live Streaming Tips

Module 39: Featured Video to Get More Views

Module 40: Making a Unique Channel URL

Module 41: YouTube Returning vs New Visitors

Module 42: Topic Coverage Current or Evergreen

Module 43: Release – Daily, Weekly or Monthly

Module 44: Longer vs. Shorter Episodes

Module 45: YouTube AdWords – Section Introduction

Module 46: Creating Your Account

Module 47: Starting With Our First Ad

Module 48: In-Stream vs Video Discovery Ads

Module 49: Budget CPV and More

Module 51: Starting with AdGroup

Module 52: How to Decide for InStream Ad

Module 53: Adding Your Video to Ad Group

Module 54: What to Write in Headline Description

Module 56: Demographic Targeting

Module 57: Interests and Topics

Module 59: Social Media Automation – Section Introduction

Module 60: All the Benefits of Social Media and Automation

Module 62: Social Media Automation Tools

Module 63: Showing SocialOomph

Module 64: Pinned Tweets on Twitter

Module 65: Pinned Post on Facebook

Module 67: Facebook Ads – Section Introduction

Module 68: How to Navigate to Facebook Ads Manager

Module 69: Which Facebook Ad to Choose

Module 70: Setting the Targeting for Your Ad

Module 71: Creating the Ad Format

Module 74: Facebook Business Page Basics

Module 75: Elements of Videos to Improve

Module 76: YouTube Hints at What to Improve

ID: YDFT67YHJ

certificate

of achievement

This certificate is presented to

Your Name

For completing the

YouTube Marketing Certification

on 21st November 2024

Selena Hurford

Course Tutor

Daniel Morgan

Head of Academy

Who can take the YouTube Marketing Certification course?

Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.

What is the structure of the course?

The course is broken down into 76 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

Where / when can I study the course?

You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Is there a test at the end of the course?

Once you have completed all 76 modules there is a multiple choice test. The questions will be on a range of topics found within the 76 modules. The test, like the course, is online and can be taken a time and location of your choosing.

What is the pass mark for the test?

The pass mark for the test is 70%.

What happens if I fail the test?

If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

When will I receive my certificate?

Once you have completed your test you can log in to your account and download/print your certificate any time you need it. If you would prefer us to post you a certificate to a UK address, there will be an admin charge of £10 (certificates sent internationally may cost more).

How can I pay?

You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.

How long after payment can I begin the course?

You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.

How long does it take to complete the YouTube Marketing Certification course?

We estimate that the course will take about 4.5 hours to complete in total, plus an additional 30 minutes for the end of course test.

How long is my certificate valid for?

Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.

I am about half way through my course now and it is just fantastic. Such an easy way for learning and studying from home in my circumstances is the best option for me. Very helpful when I have needed help and such a brilliant course to follow..

Kirsty Jefford

I found this course very easy reading and thoroughly understandable. It was very well put together and you could always go back into the exact page that you left. It was very easy to leave notes and could always go back into them for a refresher.

This course was very well thought threw and easy to move through each section. The self-assessment at the end of each section was very helpful and refreshes key elements that you needed. To be able to print this off was good as it provided a guide for yourself.

I would recommend to my friends.

Sandra Thomas

really enjoyed the course, nice short sections easy to take in the information.

I particularity liked the option to save the pfd and print the material, this allowed me to look back on the information, which was very helpful.

I would recommend this course to others as it gives an understanding to the events industry.

I look forward to using my diploma and put the skills i learnt into practice in a day to day career change. Thanks!

Cos Constantinides

This was the first online course I’ve funded myself and I was apprehensive as you don’t really know what you’re going to get!

However, I’m happy to report that this course has given me a really good grounding in Child Psychology and has whet my appetite to pursue some of the content in more detail under my own steam.

When I had questions, the Support Team’s responses were lightning fast and reassuring and for the fee paid and the experience I’ve had this has been great value for money and a firm foundation on which to build in the future.

Thank you New Skills Academy!

Tom Shires

Sophie Mellor

I have really enjoyed doing the receptionist course online and I recommend anyone that wants to improve in whatever qualifications they wish to progress in to do it on New Skills Academy. It is very helpful and I have learnt a lot - My family members couldn’t believe how much I have progressed and they have actually said that they will probably do the courses online themselves. I will definitely finish the courses that I still have on here, and maybe do more courses in the future as I have learned a lot and I am willing to learn more as the resources you have on here are brilliant.

Kaoutar Benabdejlil