Is the Customer Always Right Certification

Is the Customer Always Right?

While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.

However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.

The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.

The course topics cover:

  • Why customers are invaluable to the growth and development of your business and how to treat your customers well
  • The benefits of treating your customers with attention and respect and how it helps
  • Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
  • How to weigh the pros and cons of the situation and include important considerations
  • How blindly favouring the consumer can lower the morale of your employees
  • Useful strategies and tips that you can use when you find that a consumer is not right
  • How to determine if you can resolve the situation or if you should let the consumer go

Benefits of studying the course include:

  • You will be able to evaluate a situation by gathering details
  • You become aware of the importance of customers and why you should offer reliable customer service
  • You are better placed to back up employees when a consumer is abusive or abrasive
  • You learn how to differentiate between solid customers who are worth retaining and others that you can let go
  • You learn how to manage difficult consumers and regulate your body language in stressful situations

This course includes

24/7 Student Support

End of course certification

Lifetime access to your course

Compatible with modern devices

PLUS - Access to the exclusive New Skills Academy Study Group!
ID: YDFT67YHJ
certificate

of achievement

This certificate is presented to

Your Name

NSA

For completing the

Is the Customer Always Right Certification

on 21st November 2025

Selena Hurford

Selena Hurford

Course Tutor

cpd

Daniel Morgan

Daniel Morgan

Head of Academy

Certificate Example

Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.

The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.

The pass mark for the test is 70%.

If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.

You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.

We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.

Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.

I have just completed the ADHD Diploma.

I found the course extremely interesting and informative, especially for parents with children who have ADHD or people who work with children with the condition. It has changed my perspective on the condition a lot. I have therefore recommended this course to others.

The course was very well structured and easy to navigate. The wording used was simple to understand yet effective. The test was multiple choice which I liked and you are able to access your certificate straight after successful completion of the test which I thought was great.

I will definitely be purchasing another course from New Skills Academy.

Melissa Birch

Stephen Rawlinson

New Skills Academy is a great site to use for learning as it is easy to follow, the layout of the course work makes is very easy to understand and good to make notes from.

I am thoroughly enjoying doing my course and would definitely recommend this site to anyone who is looking to complete a course online.

Another good thing about doing a course on New Skills Academy is being able to apply for an NUS card as it gets you amazing deals on all sorts of shops and online stores that not a lot of sites would offer whilst completing a course online.

Jessica Gardiner

I undertook the Data Protection Certificate course in May 2017. I found the course to have a very in depth amount of detail on Data Protection and the law and legislation around it. It also went into detail on the new Data Protection Act coming in 2018.

I would recommend this to anyone who is looking for a course with value for money and also to bulk up their knowledge and perhaps perusing a career in IT or security. The course is audited and comes with a certificate on completion which you are able to print yourself or have one sent out to you for a small fee.

Mason Malin

This is a good overview with useful hints and tips covering a broad range of administrative activities and the tools to assist in effectively carrying out these activities. Even as a seasoned administrator, I was able to learn new tips and functions within the tools that I was unaware of to make my role more effective.

Marinda Benskin

Great course lots to learn and apply very informative, as a pharmacy assistant this course has given me more knowledge and confidence to provide great services to my customers.

Assignments were easy to follow and I would recommend anyone to study a course at New Skills Academy as you can do them in your own time.

Having a certificate not only boosts my confidence, but also shows my employers that i have learnt new skills and have gained more information that is useful for my area of work.

Thanks very much New Skills Academy, I will study with you again!

Shane Hills

Duration:
3 hours

Access:
Lifetime Access

Approved by:
CPD

Learning Type:


Text based modules  Images  Video learning 

Cost:
$110.00

Is the Customer Always Right?

While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.

However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.

The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.

The course topics cover:

  • Why customers are invaluable to the growth and development of your business and how to treat your customers well
  • The benefits of treating your customers with attention and respect and how it helps
  • Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
  • How to weigh the pros and cons of the situation and include important considerations
  • How blindly favouring the consumer can lower the morale of your employees
  • Useful strategies and tips that you can use when you find that a consumer is not right
  • How to determine if you can resolve the situation or if you should let the consumer go

Benefits of studying the course include:

  • You will be able to evaluate a situation by gathering details
  • You become aware of the importance of customers and why you should offer reliable customer service
  • You are better placed to back up employees when a consumer is abusive or abrasive
  • You learn how to differentiate between solid customers who are worth retaining and others that you can let go
  • You learn how to manage difficult consumers and regulate your body language in stressful situations

This course includes

24/7 Student Support

End of course certification

Lifetime access to your course

Compatible with modern devices

PLUS - Access to the exclusive New Skills Academy Study Group!
ID: YDFT67YHJ
certificate

of achievement

This certificate is presented to

Your Name

NSA

For completing the

Is the Customer Always Right Certification

on 21st November 2025

Selena Hurford

Selena Hurford

Course Tutor

cpd

Daniel Morgan

Daniel Morgan

Head of Academy

Certificate Example

Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.

The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.

The pass mark for the test is 70%.

If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.

You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.

We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.

Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.

I have just completed the ADHD Diploma.

I found the course extremely interesting and informative, especially for parents with children who have ADHD or people who work with children with the condition. It has changed my perspective on the condition a lot. I have therefore recommended this course to others.

The course was very well structured and easy to navigate. The wording used was simple to understand yet effective. The test was multiple choice which I liked and you are able to access your certificate straight after successful completion of the test which I thought was great.

I will definitely be purchasing another course from New Skills Academy.

Melissa Birch

Stephen Rawlinson

New Skills Academy is a great site to use for learning as it is easy to follow, the layout of the course work makes is very easy to understand and good to make notes from.

I am thoroughly enjoying doing my course and would definitely recommend this site to anyone who is looking to complete a course online.

Another good thing about doing a course on New Skills Academy is being able to apply for an NUS card as it gets you amazing deals on all sorts of shops and online stores that not a lot of sites would offer whilst completing a course online.

Jessica Gardiner

I undertook the Data Protection Certificate course in May 2017. I found the course to have a very in depth amount of detail on Data Protection and the law and legislation around it. It also went into detail on the new Data Protection Act coming in 2018.

I would recommend this to anyone who is looking for a course with value for money and also to bulk up their knowledge and perhaps perusing a career in IT or security. The course is audited and comes with a certificate on completion which you are able to print yourself or have one sent out to you for a small fee.

Mason Malin

This is a good overview with useful hints and tips covering a broad range of administrative activities and the tools to assist in effectively carrying out these activities. Even as a seasoned administrator, I was able to learn new tips and functions within the tools that I was unaware of to make my role more effective.

Marinda Benskin

Great course lots to learn and apply very informative, as a pharmacy assistant this course has given me more knowledge and confidence to provide great services to my customers.

Assignments were easy to follow and I would recommend anyone to study a course at New Skills Academy as you can do them in your own time.

Having a certificate not only boosts my confidence, but also shows my employers that i have learnt new skills and have gained more information that is useful for my area of work.

Thanks very much New Skills Academy, I will study with you again!

Shane Hills

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