Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2024
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
Once you have completed your test you can log in to your account and download/print your certificate any time you need it. If you would prefer us to post you a certificate to a UK address, there will be an admin charge of £10 (certificates sent internationally may cost more).
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Clear and informative content, excellently delivered for students of all levels to easily undertake.
This course gave me a great level of understanding to confidently take on even further payroll related education. It filled in the gaps where my knowledge was not so strong, which I have now confidently applied to my day to day job.
A boost on my CV which I feel will make me more attractive to future employers. Overall excellent and highly recommended!
Alex Hooton
WOW, I really learned so much more than I thought I would, this is an amazing course with useful insights and guidance. It was really well laid out, user friendly and a joy to participate in, even if you don’t want to start a business.
Any animal lover or owner would benefit from taking this course, as it covers so many aspects, from simple ways to handle a variety of different types of pets, grooming feeding and first aid as well.
It’s absolutely brilliant, I feel that I am now ready and prepared to start on my new journey. Thank you!
Loraine Simpson
Absolutely fantastic! I would definitely recommend doing this course if you are a beginner, and I would also say that you definitely do not have to worry as all three learning types are covered! It is also great to have the ability to get in touch with a tutor if stuck, especially if you haven’t got someone at home or work to help you understand something!
If I hadn’t of already completed this course and chosen to start the next level up, I would happily do this course again. However, I would recommend this course, even more so for someone who is trying to learn for a career change! Exactly what I did and because of this very reason, and feared that it would expensive to change my career, and was amazed how easy and cheap it was!
Korin Williams
Thank you for the amazing opportunity to be a nail technician! The course is very interesting, helpful and detailed. I have enjoyed every module and very very soon I'll have a certificate! Highly recommend!
Justina Pavliukoviciene
This course was a good introduction to payroll and the content was easy to read and well set out. I would recommend this course to anyone that would like to start out in payroll.
Mark McAuliffe
I honestly cannot recommend this course highly enough for anyone thinking of pursuing a career in Wedding Planning. The course was very obviously written by industry professionals. Course content was easy to understand, yet thorough and in depth. I also love that this course covered such a diverse range of topics including weddings from different cultures and religions, not just the standard white-dress chapel wedding. I really feel as though this course has given me a bounding head start in the wedding planning industry and I can't wait to get in there and start my own business. Highly recommend - worth every penny :)
Amy Stonehouse
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2024
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
Once you have completed your test you can log in to your account and download/print your certificate any time you need it. If you would prefer us to post you a certificate to a UK address, there will be an admin charge of £10 (certificates sent internationally may cost more).
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Clear and informative content, excellently delivered for students of all levels to easily undertake.
This course gave me a great level of understanding to confidently take on even further payroll related education. It filled in the gaps where my knowledge was not so strong, which I have now confidently applied to my day to day job.
A boost on my CV which I feel will make me more attractive to future employers. Overall excellent and highly recommended!
Alex Hooton
WOW, I really learned so much more than I thought I would, this is an amazing course with useful insights and guidance. It was really well laid out, user friendly and a joy to participate in, even if you don’t want to start a business.
Any animal lover or owner would benefit from taking this course, as it covers so many aspects, from simple ways to handle a variety of different types of pets, grooming feeding and first aid as well.
It’s absolutely brilliant, I feel that I am now ready and prepared to start on my new journey. Thank you!
Loraine Simpson
Absolutely fantastic! I would definitely recommend doing this course if you are a beginner, and I would also say that you definitely do not have to worry as all three learning types are covered! It is also great to have the ability to get in touch with a tutor if stuck, especially if you haven’t got someone at home or work to help you understand something!
If I hadn’t of already completed this course and chosen to start the next level up, I would happily do this course again. However, I would recommend this course, even more so for someone who is trying to learn for a career change! Exactly what I did and because of this very reason, and feared that it would expensive to change my career, and was amazed how easy and cheap it was!
Korin Williams
Thank you for the amazing opportunity to be a nail technician! The course is very interesting, helpful and detailed. I have enjoyed every module and very very soon I'll have a certificate! Highly recommend!
Justina Pavliukoviciene
This course was a good introduction to payroll and the content was easy to read and well set out. I would recommend this course to anyone that would like to start out in payroll.
Mark McAuliffe
I honestly cannot recommend this course highly enough for anyone thinking of pursuing a career in Wedding Planning. The course was very obviously written by industry professionals. Course content was easy to understand, yet thorough and in depth. I also love that this course covered such a diverse range of topics including weddings from different cultures and religions, not just the standard white-dress chapel wedding. I really feel as though this course has given me a bounding head start in the wedding planning industry and I can't wait to get in there and start my own business. Highly recommend - worth every penny :)
Amy Stonehouse
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Customer Care Certification
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