Is the Customer Always Right Certification

Is the Customer Always Right?

While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.

However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.

The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.

The course topics cover:

  • Why customers are invaluable to the growth and development of your business and how to treat your customers well
  • The benefits of treating your customers with attention and respect and how it helps
  • Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
  • How to weigh the pros and cons of the situation and include important considerations
  • How blindly favouring the consumer can lower the morale of your employees
  • Useful strategies and tips that you can use when you find that a consumer is not right
  • How to determine if you can resolve the situation or if you should let the consumer go

Benefits of studying the course include:

  • You will be able to evaluate a situation by gathering details
  • You become aware of the importance of customers and why you should offer reliable customer service
  • You are better placed to back up employees when a consumer is abusive or abrasive
  • You learn how to differentiate between solid customers who are worth retaining and others that you can let go
  • You learn how to manage difficult consumers and regulate your body language in stressful situations

This course includes

24/7 Student Support

End of course certification

Lifetime access to your course

Compatible with modern devices

PLUS - Access to the exclusive New Skills Academy Study Group!
ID: YDFT67YHJ
certificate

of achievement

This certificate is presented to

Your Name

NSA

For completing the

Is the Customer Always Right Certification

on 21st November 2025

Selena Hurford

Selena Hurford

Course Tutor

cpd

Daniel Morgan

Daniel Morgan

Head of Academy

Certificate Example

Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.

The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.

The pass mark for the test is 70%.

If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

Once you have completed your test you can log in to your account and download/print your certificate any time you need it. If you would prefer us to post you a certificate to a UK address, there will be an admin charge of £10 (certificates sent internationally may cost more).

You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.

You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.

We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.

Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.

Clear and concise content in a great structure to allow to be able to revise and study key points without being rushed forward without fully understanding content , iv'e done lots of distant learning courses but this is by far the best !

Daniel Gordon

An amazing opportunity to improve my skills and easy to access. I really enjoyed the course! I think it s an excellent way to learn and improve yourself.

Thanks to this amazing course my self-esteem is growing up and I feel capable to start a new job and a new life. Constantly I am studying and I hope to be successful in the future.

Grazia Marino

Sophie Mellor

My son has Aspergers Syndrome, so when this course Autism Awareness Diploma came up with 90% off just after Christmas, I thought I would like to do it. There was no pressure on myself and progressed at my own pace, the course is very informative with lots of hints and tips. The process of going through the Modules and assignments was also very easy to do. The cost of the course was expensive if I hadn't had 90% off. I wouldn't hesitate in recommending New Skills Academy courses to other people for their informative and ease of usage. I really enjoyed it.

Dawn Hughes

This course is absolutely brilliant for someone like me that has a busy working life – the modules are chunked into bite sized pieces and are really simple and straightforward to use.

It is easy to dip in and out of and pick up from where you left off – I was certainly glad I chose to pick all 3 levels – I am quite competent with Excel but I have also picked up new pieces of information from the beginners’ modules as well as really developing my skills with the more advanced information.

It has also meant I have had a really good refresh with parts of Excel that I haven’t used for a long time. I advise anyone who is considering skipping straight to the Intermediate or Advanced courses to go for this option – it really has proved excellent value for money!

Ryan Knight

Melissa Newlin

Duration:
3 hours

Access:
Lifetime Access

Approved by:
CPD

Learning Type:


Text based modules  Images  Video learning 

Cost:
$110.00

Is the Customer Always Right?

While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.

However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.

The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.

The course topics cover:

  • Why customers are invaluable to the growth and development of your business and how to treat your customers well
  • The benefits of treating your customers with attention and respect and how it helps
  • Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
  • How to weigh the pros and cons of the situation and include important considerations
  • How blindly favouring the consumer can lower the morale of your employees
  • Useful strategies and tips that you can use when you find that a consumer is not right
  • How to determine if you can resolve the situation or if you should let the consumer go

Benefits of studying the course include:

  • You will be able to evaluate a situation by gathering details
  • You become aware of the importance of customers and why you should offer reliable customer service
  • You are better placed to back up employees when a consumer is abusive or abrasive
  • You learn how to differentiate between solid customers who are worth retaining and others that you can let go
  • You learn how to manage difficult consumers and regulate your body language in stressful situations

This course includes

24/7 Student Support

End of course certification

Lifetime access to your course

Compatible with modern devices

PLUS - Access to the exclusive New Skills Academy Study Group!
ID: YDFT67YHJ
certificate

of achievement

This certificate is presented to

Your Name

NSA

For completing the

Is the Customer Always Right Certification

on 21st November 2025

Selena Hurford

Selena Hurford

Course Tutor

cpd

Daniel Morgan

Daniel Morgan

Head of Academy

Certificate Example

Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.

The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.

The pass mark for the test is 70%.

If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

Once you have completed your test you can log in to your account and download/print your certificate any time you need it. If you would prefer us to post you a certificate to a UK address, there will be an admin charge of £10 (certificates sent internationally may cost more).

You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.

You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.

We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.

Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.

Clear and concise content in a great structure to allow to be able to revise and study key points without being rushed forward without fully understanding content , iv'e done lots of distant learning courses but this is by far the best !

Daniel Gordon

An amazing opportunity to improve my skills and easy to access. I really enjoyed the course! I think it s an excellent way to learn and improve yourself.

Thanks to this amazing course my self-esteem is growing up and I feel capable to start a new job and a new life. Constantly I am studying and I hope to be successful in the future.

Grazia Marino

Sophie Mellor

My son has Aspergers Syndrome, so when this course Autism Awareness Diploma came up with 90% off just after Christmas, I thought I would like to do it. There was no pressure on myself and progressed at my own pace, the course is very informative with lots of hints and tips. The process of going through the Modules and assignments was also very easy to do. The cost of the course was expensive if I hadn't had 90% off. I wouldn't hesitate in recommending New Skills Academy courses to other people for their informative and ease of usage. I really enjoyed it.

Dawn Hughes

This course is absolutely brilliant for someone like me that has a busy working life – the modules are chunked into bite sized pieces and are really simple and straightforward to use.

It is easy to dip in and out of and pick up from where you left off – I was certainly glad I chose to pick all 3 levels – I am quite competent with Excel but I have also picked up new pieces of information from the beginners’ modules as well as really developing my skills with the more advanced information.

It has also meant I have had a really good refresh with parts of Excel that I haven’t used for a long time. I advise anyone who is considering skipping straight to the Intermediate or Advanced courses to go for this option – it really has proved excellent value for money!

Ryan Knight

Melissa Newlin

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