Is the Customer Always Right Certification

Is the Customer Always Right?

While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.

However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.

The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.

The course topics cover:

  • Why customers are invaluable to the growth and development of your business and how to treat your customers well
  • The benefits of treating your customers with attention and respect and how it helps
  • Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
  • How to weigh the pros and cons of the situation and include important considerations
  • How blindly favouring the consumer can lower the morale of your employees
  • Useful strategies and tips that you can use when you find that a consumer is not right
  • How to determine if you can resolve the situation or if you should let the consumer go

Benefits of studying the course include:

  • You will be able to evaluate a situation by gathering details
  • You become aware of the importance of customers and why you should offer reliable customer service
  • You are better placed to back up employees when a consumer is abusive or abrasive
  • You learn how to differentiate between solid customers who are worth retaining and others that you can let go
  • You learn how to manage difficult consumers and regulate your body language in stressful situations

This course includes

24/7 Student Support

End of course certification

Lifetime access to your course

Compatible with modern devices

PLUS - Access to the exclusive New Skills Academy Study Group!
ID: YDFT67YHJ
certificate

of achievement

This certificate is presented to

Your Name

NSA

For completing the

Is the Customer Always Right Certification

on 21st November 2025

Selena Hurford

Selena Hurford

Course Tutor

cpd

Daniel Morgan

Daniel Morgan

Head of Academy

Certificate Example

Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.

The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.

The pass mark for the test is 70%.

If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.

You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.

We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.

Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.

Very Informative course, breaks everything down easily into simple steps.Thank you.

Nicola Hovell

Clear and informative content, excellently delivered for students of all levels to easily undertake.

This course gave me a great level of understanding to confidently take on even further payroll related education. It filled in the gaps where my knowledge was not so strong, which I have now confidently applied to my day to day job.

A boost on my CV which I feel will make me more attractive to future employers. Overall excellent and highly recommended!

Alex Hooton

This was a brilliant course that was easy to understand and fits into your lifestyle by being able to access at times that suits you. I needed a refresher course and this ticked all the boxes. One area which I was not aware of was the Employment Allowance Incentive but I now understand this fully. It is also good information on record keeping along with Data Protection. I highly recommend this course and it doesn't have to be expensive to do. The fact that you get a Diploma Certificate at the end only enhances your CV and gives you a sense of satisfaction.

Donna Raynes

I passed my admin course. It was very clear, so I found it so easy to understand and take in all the information. Thank you

Janet Nantomah

I decided to take this course to help me understand my 8 year old son with ADHD and ASD.

I managed to join the course and find the site with ease and after making my payment it was easy to start to find my documents and download my test sheets after the relevant modules.

I found other links which I am yet to explore further and can see me contacting a few of the organisations mentioned. I now am to put some strategies to the test.

The information was useful and I learnt a lot and got a certificate at the end. Thank you.

Nicki Openshaw

I am over the moon with this course and just had to leave a positive review.

The content is very relevant and completely up to date, it gives a fantastic overview of Advertising which is simple and easy to read and digest. It has helped me understand aspects in my current job role more than I needed. I am confident it would help anyone take the plunge into the marketing world!! The little tests along the way are also really handy, and tests what you have understood.

I would highly recommend this course. I am really looking forward to completing the remainder of this course, and browse what other courses are available. Thank you!!

Danielle Woodall

Duration:
3 hours

Access:
Lifetime Access

Approved by:
CPD

Learning Type:


Text based modules  Images  Video learning 

Cost:
$110.00

Is the Customer Always Right?

While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.

However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.

The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.

The course topics cover:

  • Why customers are invaluable to the growth and development of your business and how to treat your customers well
  • The benefits of treating your customers with attention and respect and how it helps
  • Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
  • How to weigh the pros and cons of the situation and include important considerations
  • How blindly favouring the consumer can lower the morale of your employees
  • Useful strategies and tips that you can use when you find that a consumer is not right
  • How to determine if you can resolve the situation or if you should let the consumer go

Benefits of studying the course include:

  • You will be able to evaluate a situation by gathering details
  • You become aware of the importance of customers and why you should offer reliable customer service
  • You are better placed to back up employees when a consumer is abusive or abrasive
  • You learn how to differentiate between solid customers who are worth retaining and others that you can let go
  • You learn how to manage difficult consumers and regulate your body language in stressful situations

This course includes

24/7 Student Support

End of course certification

Lifetime access to your course

Compatible with modern devices

PLUS - Access to the exclusive New Skills Academy Study Group!
ID: YDFT67YHJ
certificate

of achievement

This certificate is presented to

Your Name

NSA

For completing the

Is the Customer Always Right Certification

on 21st November 2025

Selena Hurford

Selena Hurford

Course Tutor

cpd

Daniel Morgan

Daniel Morgan

Head of Academy

Certificate Example

Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.

The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.

The pass mark for the test is 70%.

If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.

You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.

We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.

Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.

Very Informative course, breaks everything down easily into simple steps.Thank you.

Nicola Hovell

Clear and informative content, excellently delivered for students of all levels to easily undertake.

This course gave me a great level of understanding to confidently take on even further payroll related education. It filled in the gaps where my knowledge was not so strong, which I have now confidently applied to my day to day job.

A boost on my CV which I feel will make me more attractive to future employers. Overall excellent and highly recommended!

Alex Hooton

This was a brilliant course that was easy to understand and fits into your lifestyle by being able to access at times that suits you. I needed a refresher course and this ticked all the boxes. One area which I was not aware of was the Employment Allowance Incentive but I now understand this fully. It is also good information on record keeping along with Data Protection. I highly recommend this course and it doesn't have to be expensive to do. The fact that you get a Diploma Certificate at the end only enhances your CV and gives you a sense of satisfaction.

Donna Raynes

I passed my admin course. It was very clear, so I found it so easy to understand and take in all the information. Thank you

Janet Nantomah

I decided to take this course to help me understand my 8 year old son with ADHD and ASD.

I managed to join the course and find the site with ease and after making my payment it was easy to start to find my documents and download my test sheets after the relevant modules.

I found other links which I am yet to explore further and can see me contacting a few of the organisations mentioned. I now am to put some strategies to the test.

The information was useful and I learnt a lot and got a certificate at the end. Thank you.

Nicki Openshaw

I am over the moon with this course and just had to leave a positive review.

The content is very relevant and completely up to date, it gives a fantastic overview of Advertising which is simple and easy to read and digest. It has helped me understand aspects in my current job role more than I needed. I am confident it would help anyone take the plunge into the marketing world!! The little tests along the way are also really handy, and tests what you have understood.

I would highly recommend this course. I am really looking forward to completing the remainder of this course, and browse what other courses are available. Thank you!!

Danielle Woodall

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