Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2024
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
Once you have completed your test you can log in to your account and download/print your certificate any time you need it. If you would prefer us to post you a certificate to a UK address, there will be an admin charge of £10 (certificates sent internationally may cost more).
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I am on the 4th module and so far I have to say I am really enjoying it.
I have already learnt so much that I never knew before about the human body.
I started this course because I am currently getting into health and fitness to make a better life and future for myself and so I know what is right and wrong when I exercise or with what I am putting into my body.
The layout is really easy to understand and follow, the questions at the end of each module is really helpful too as refreshes what you have already read and learnt. Overall, I am pretty addicted to the course and getting through it quick. Definitely worth the money.
Michelle Paddick
I decided to take this course to help me understand my 8 year old son with ADHD and ASD.
I managed to join the course and find the site with ease and after making my payment it was easy to start to find my documents and download my test sheets after the relevant modules.
I found other links which I am yet to explore further and can see me contacting a few of the organisations mentioned. I now am to put some strategies to the test.
The information was useful and I learnt a lot and got a certificate at the end. Thank you.
Nicki Openshaw
I undertook the Data Protection Certificate course in May 2017. I found the course to have a very in depth amount of detail on Data Protection and the law and legislation around it. It also went into detail on the new Data Protection Act coming in 2018.
I would recommend this to anyone who is looking for a course with value for money and also to bulk up their knowledge and perhaps perusing a career in IT or security. The course is audited and comes with a certificate on completion which you are able to print yourself or have one sent out to you for a small fee.
Mason Malin
loved this course. I feel I could start my own business if I choose to but I prefer working for a company that is already established.
I found this course easy to understand and follow and found it highly useful that I could pick it up and leave it as I wished so I could fit it in around my life.
I am currently scouring the internet and papers and phoning companies in order to find myself employment with in this field of work.
I cannot thank this company enough for enabling me to fulfil a life dream of working with animals.
Lorraine Redknapp
This is a good overview with useful hints and tips covering a broad range of administrative activities and the tools to assist in effectively carrying out these activities. Even as a seasoned administrator, I was able to learn new tips and functions within the tools that I was unaware of to make my role more effective.
Marinda Benskin
This course is very comprehensive. It is packed full of very helpful information to aid the Teaching assistant to use his or her skills and knowledge to the full.
If this course is being taken by those who have no knowledge of being a TA, then in my honest opinion they would certainly know about the role when they finish.
I do like the online tests at the end. It does make you think and definitely reinforces what material has just been read. It is also an incentive when seeing a 'grade' to realise how much has been taken in thus encouraging enthusiasm to proceed to the next module.
In all I would say that this course is certainly worth doing, I'm enjoying it and what it has to offer.
Samantha Morgans
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2024
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
Once you have completed your test you can log in to your account and download/print your certificate any time you need it. If you would prefer us to post you a certificate to a UK address, there will be an admin charge of £10 (certificates sent internationally may cost more).
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I am on the 4th module and so far I have to say I am really enjoying it.
I have already learnt so much that I never knew before about the human body.
I started this course because I am currently getting into health and fitness to make a better life and future for myself and so I know what is right and wrong when I exercise or with what I am putting into my body.
The layout is really easy to understand and follow, the questions at the end of each module is really helpful too as refreshes what you have already read and learnt. Overall, I am pretty addicted to the course and getting through it quick. Definitely worth the money.
Michelle Paddick
I decided to take this course to help me understand my 8 year old son with ADHD and ASD.
I managed to join the course and find the site with ease and after making my payment it was easy to start to find my documents and download my test sheets after the relevant modules.
I found other links which I am yet to explore further and can see me contacting a few of the organisations mentioned. I now am to put some strategies to the test.
The information was useful and I learnt a lot and got a certificate at the end. Thank you.
Nicki Openshaw
I undertook the Data Protection Certificate course in May 2017. I found the course to have a very in depth amount of detail on Data Protection and the law and legislation around it. It also went into detail on the new Data Protection Act coming in 2018.
I would recommend this to anyone who is looking for a course with value for money and also to bulk up their knowledge and perhaps perusing a career in IT or security. The course is audited and comes with a certificate on completion which you are able to print yourself or have one sent out to you for a small fee.
Mason Malin
loved this course. I feel I could start my own business if I choose to but I prefer working for a company that is already established.
I found this course easy to understand and follow and found it highly useful that I could pick it up and leave it as I wished so I could fit it in around my life.
I am currently scouring the internet and papers and phoning companies in order to find myself employment with in this field of work.
I cannot thank this company enough for enabling me to fulfil a life dream of working with animals.
Lorraine Redknapp
This is a good overview with useful hints and tips covering a broad range of administrative activities and the tools to assist in effectively carrying out these activities. Even as a seasoned administrator, I was able to learn new tips and functions within the tools that I was unaware of to make my role more effective.
Marinda Benskin
This course is very comprehensive. It is packed full of very helpful information to aid the Teaching assistant to use his or her skills and knowledge to the full.
If this course is being taken by those who have no knowledge of being a TA, then in my honest opinion they would certainly know about the role when they finish.
I do like the online tests at the end. It does make you think and definitely reinforces what material has just been read. It is also an incentive when seeing a 'grade' to realise how much has been taken in thus encouraging enthusiasm to proceed to the next module.
In all I would say that this course is certainly worth doing, I'm enjoying it and what it has to offer.
Samantha Morgans
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