Visual Merchandising Certification
Visual merchandising is one of a retailer's most valuable assets. When done well, it can drive sales, inspire loyalty in customers, improve the buying experience and communicate a brand's core values and ideals.
This course will provide you with a comprehensive overview of the principles and practices of visual merchandising. Although the content focuses primarily on visual merchandising within a traditional retail environment, much of the material is also relevant in other art and design-based contexts, such as exhibition design, interior design, ecommerce-related web design, and event planning.
This course addresses numerous practical aspects of visual merchandising, including the proper use of planograms, brand communication, the launching of sales campaigns, and arranging seasonal displays.
You will learn exactly what drives a customer to make a purchase, and how to harness the shopper's senses in such a way that they feel inclined to buy a product.
Whether you are a small business owner wanting to learn how to show your products to their best advantage, an individual looking to break into the retail industry, or simply someone with a passion for the visual arts, you will soon develop a working knowledge of all key areas of visual merchandising.
The knowledge you gain during this course will prepare you to enter this challenging yet rewarding and highly creative profession.
What You Will Learn
- What visual merchandising is, why visual merchandising plays a vital role in the retail industry, and the ways in which visual merchandising practices have changed over time.
- The various kinds of internal and external displays a visual merchandiser will create, the principles underlying good display design, and how planograms are used to guide visual merchandisers in their day-to-day work.
- How visual merchandisers choose, dress and style mannequins when designing displays.
- The most common types of fixtures and fittings used by visual merchandisers and how they are used to construct eye-catching displays.
- Why a visual merchandiser needs to understand the principles behind an effective store layout and how these layouts are put together.
- How visual merchandisers display home furnishings and related products in a way that promotes sales and improves customer engagement.
- The challenges that come with displaying shoes and accessories, together with an overview of the most common techniques used to present items in these categories.
- How visual merchandisers can play a key role in ensuring the success of sales and promotions.
- The most pressing issues confronting retailers today and how they are shaping visual merchandising roles.
- How to begin and develop a career in visual merchandising, together with an overview of alternative career paths for those with previous experience in retail merchandising.
Benefits of taking this course
- You will gain an insight into the necessary qualities and qualifications needed for a career in visual merchandising, which will help you make informed choices when seeking training and employment in this sector.
- You will be in a position to put together effective, attractive displays that incorporate both merchandise and props.
- You will be able to apply for entry-level assistant merchandising roles, confident that you have knowledge of the underlying principles of contemporary retail displays.
- You will be able to begin a career that could give you the opportunity to manage a visual merchandising team, and to assume considerable creative responsibility within a retail environment.
- You can learn the material in any place, at any time, and at your own speed.
- All you need is an internet-enabled device.
- Content is presented as brief modules, making learning easy.
- Affordable cost.
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
- What is meant by the term ‘visual merchandising’
- The key aims of visual merchandising as a retail practice
- The history of visual merchandising
- Why visual merchandising is important and effective in selling products
- Why key design principles are the foundation of every successful display
- The most common types of display used in retail environments
- How to use lighting, to make merchandise more appealing to the customer
- How color can be employed, to display products to good effect
- The advantages of using mannequins, to display clothing and accessories
- How to care for and store mannequins
- How to dress a mannequin
- The various forms available that can replace or supplement mannequins
- What is meant by the term ‘fixture’, in the context of the retail industry;
- The relationship between the fixtures used in visual merchandising and the way in which a product or line of products is displayed;
- The relationship between the fixtures used in visual merchandising and the way in which a product or line of products is displayed;
- How to use platforms and elevations, to show off store merchandise;
- What is meant by the term ‘store planning
- How the role of a store planner differs from that of a visual merchandiser
- Why visual merchandisers should take the time to become familiar with the purposes of store planning, and how it is carried out in practice
- The key purposes and aims of store design
- The types of merchandise that fall under the category of home accessories (also known as ‘home fashions’;
- The importance of setting the scene and using lifestyle themes, when displaying homeware and home accessories;
- How to display small and fragile goos in a safe, aesthetically pleasing manner;
- How to use mannequins in the promotion of homeware;
- Why the presentation of shoes, jewelry and fashion accessories is just as important as that of clothes;
- The most common props used by visual merchandisers, in order to display items in these categories;
- How to present shoes, in order to frm an attractive display;
- How to display jewelry in a way that catches the eye of the customer;
- How visual merchandising plays an essential role in the performance of a sales campaign;
- How to use signs, to promote a sale, and the most effective words and phrases to use, in encouraging sales;
- How to use symbolism, to communicate price reductions;
- How to use mannequins and other props, to raw attention to a sale;
- Why retail does not stand still, and how retailers can stay abreast of the latest trends;
- The rise of online shopping and its implications for visual merchandising;
- Why omnichannel retailing is growing in popularity and the implications of this trend, for those working in visual merchandising;
- The role of pop-up shops in contemporary retail and how a visual merchandiser can put together effective displays, in these environments;
- Why you need to take a proactive approach, in order to advance within the retail industry;
- What you need to consider, before studyig a formal qualification, and how to choose the right course for you;
- The options available to you with regards to working hours and environments;
- How to keep up with changing trends in the retail industry;
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Visual Merchandising Certification
on 21st November 2024
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 10 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 10 modules there is a multiple choice test. The questions will be on a range of topics found within the 10 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
Once you have completed your test you can log in to your account and download/print your certificate any time you need it. If you would prefer us to post you a certificate to a UK address, there will be an admin charge of £10 (certificates sent internationally may cost more).
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 12 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
New Skills Academy is a great site to use for learning as it is easy to follow, the layout of the course work makes is very easy to understand and good to make notes from.
I am thoroughly enjoying doing my course and would definitely recommend this site to anyone who is looking to complete a course online.
Another good thing about doing a course on New Skills Academy is being able to apply for an NUS card as it gets you amazing deals on all sorts of shops and online stores that not a lot of sites would offer whilst completing a course online.
Jessica Gardiner
It's very easy to use the website and you can access all the information you need to learn. The tutors are very quick to respond what makes even easier to understand and move on with the studies.
Very happy with the course.
Cindy Miceli
The International Massage course is exceptional in value. The course is comprehensively laid out, each component labelled with an initial written notes, followed by details excellent videos which actually show exactly how to massage.
The course covers all types of massage such as Lomi lomi massage to hot stone massage.
I have benefited enormously from registering on this course. I would have absolutely no hesitation in recommending this course to anyone as I am aware of how much they would benefit.
I gave my friend a massage just for fun & she was amazed & told me she thinks I am the best masseuse ever. She should know as she has regular massages from professional. So what are you waiting for? Go ahead sign up for the course.
By the way no one is paying me to say this, I am saying what I believe to be true.
Abba Howson
The course was very methodical and logical, always pointing towards the goal of learning the information to pass the test. It’s also a very nice course. Made the process seem much less daunting than I had made it appear. The logical and organized approach to the material really made this a worthwhile course.
All the course materials are very easy to understand and access, and the fact that you could study at your own pace when you want.
I want to say a big thank you to New Skills Academy for your effort, heart-felt interest and enthusiasm in putting together this course and sharing it with us. Your frequent, intuitive tips were great memory cues for some of the hard to retain information and very helpful especially for someone forgetful like me. Most of all, you took any worry of failure out of the picture and made it easy to visualize completing the test successfully! Thank you again for all your help.
I will definitely recommend this site to anyone looking to take professional courses. Thanks to them, I now have my diploma in Hotel Reception.
Abayomi Dosunmu Odunsi
loved this course. I feel I could start my own business if I choose to but I prefer working for a company that is already established.
I found this course easy to understand and follow and found it highly useful that I could pick it up and leave it as I wished so I could fit it in around my life.
I am currently scouring the internet and papers and phoning companies in order to find myself employment with in this field of work.
I cannot thank this company enough for enabling me to fulfil a life dream of working with animals.
Lorraine Redknapp
I took it up in myself to take this course as I am wanting to get on the personal trainer business. I found this course to be really insightful and beneficial.
As well as providing the information needed for health care professionals in the Fitness industry, it also provides the information you might be interested in to take your career further. Such as qualifications you can take afterwards to specialise in a specific area in the Fitness industry.
If you want an informative course that gives you a little extra, this is perfect for you. If you would like the bare minimum, then this course isn’t for you.
Emma Fulford
Visual Merchandising Certification
Visual merchandising is one of a retailer's most valuable assets. When done well, it can drive sales, inspire loyalty in customers, improve the buying experience and communicate a brand's core values and ideals.
This course will provide you with a comprehensive overview of the principles and practices of visual merchandising. Although the content focuses primarily on visual merchandising within a traditional retail environment, much of the material is also relevant in other art and design-based contexts, such as exhibition design, interior design, ecommerce-related web design, and event planning.
This course addresses numerous practical aspects of visual merchandising, including the proper use of planograms, brand communication, the launching of sales campaigns, and arranging seasonal displays.
You will learn exactly what drives a customer to make a purchase, and how to harness the shopper's senses in such a way that they feel inclined to buy a product.
Whether you are a small business owner wanting to learn how to show your products to their best advantage, an individual looking to break into the retail industry, or simply someone with a passion for the visual arts, you will soon develop a working knowledge of all key areas of visual merchandising.
The knowledge you gain during this course will prepare you to enter this challenging yet rewarding and highly creative profession.
What You Will Learn
- What visual merchandising is, why visual merchandising plays a vital role in the retail industry, and the ways in which visual merchandising practices have changed over time.
- The various kinds of internal and external displays a visual merchandiser will create, the principles underlying good display design, and how planograms are used to guide visual merchandisers in their day-to-day work.
- How visual merchandisers choose, dress and style mannequins when designing displays.
- The most common types of fixtures and fittings used by visual merchandisers and how they are used to construct eye-catching displays.
- Why a visual merchandiser needs to understand the principles behind an effective store layout and how these layouts are put together.
- How visual merchandisers display home furnishings and related products in a way that promotes sales and improves customer engagement.
- The challenges that come with displaying shoes and accessories, together with an overview of the most common techniques used to present items in these categories.
- How visual merchandisers can play a key role in ensuring the success of sales and promotions.
- The most pressing issues confronting retailers today and how they are shaping visual merchandising roles.
- How to begin and develop a career in visual merchandising, together with an overview of alternative career paths for those with previous experience in retail merchandising.
Benefits of taking this course
- You will gain an insight into the necessary qualities and qualifications needed for a career in visual merchandising, which will help you make informed choices when seeking training and employment in this sector.
- You will be in a position to put together effective, attractive displays that incorporate both merchandise and props.
- You will be able to apply for entry-level assistant merchandising roles, confident that you have knowledge of the underlying principles of contemporary retail displays.
- You will be able to begin a career that could give you the opportunity to manage a visual merchandising team, and to assume considerable creative responsibility within a retail environment.
- You can learn the material in any place, at any time, and at your own speed.
- All you need is an internet-enabled device.
- Content is presented as brief modules, making learning easy.
- Affordable cost.
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
- What is meant by the term ‘visual merchandising’
- The key aims of visual merchandising as a retail practice
- The history of visual merchandising
- Why visual merchandising is important and effective in selling products
- Why key design principles are the foundation of every successful display
- The most common types of display used in retail environments
- How to use lighting, to make merchandise more appealing to the customer
- How color can be employed, to display products to good effect
- The advantages of using mannequins, to display clothing and accessories
- How to care for and store mannequins
- How to dress a mannequin
- The various forms available that can replace or supplement mannequins
- What is meant by the term ‘fixture’, in the context of the retail industry;
- The relationship between the fixtures used in visual merchandising and the way in which a product or line of products is displayed;
- The relationship between the fixtures used in visual merchandising and the way in which a product or line of products is displayed;
- How to use platforms and elevations, to show off store merchandise;
- What is meant by the term ‘store planning
- How the role of a store planner differs from that of a visual merchandiser
- Why visual merchandisers should take the time to become familiar with the purposes of store planning, and how it is carried out in practice
- The key purposes and aims of store design
- The types of merchandise that fall under the category of home accessories (also known as ‘home fashions’;
- The importance of setting the scene and using lifestyle themes, when displaying homeware and home accessories;
- How to display small and fragile goos in a safe, aesthetically pleasing manner;
- How to use mannequins in the promotion of homeware;
- Why the presentation of shoes, jewelry and fashion accessories is just as important as that of clothes;
- The most common props used by visual merchandisers, in order to display items in these categories;
- How to present shoes, in order to frm an attractive display;
- How to display jewelry in a way that catches the eye of the customer;
- How visual merchandising plays an essential role in the performance of a sales campaign;
- How to use signs, to promote a sale, and the most effective words and phrases to use, in encouraging sales;
- How to use symbolism, to communicate price reductions;
- How to use mannequins and other props, to raw attention to a sale;
- Why retail does not stand still, and how retailers can stay abreast of the latest trends;
- The rise of online shopping and its implications for visual merchandising;
- Why omnichannel retailing is growing in popularity and the implications of this trend, for those working in visual merchandising;
- The role of pop-up shops in contemporary retail and how a visual merchandiser can put together effective displays, in these environments;
- Why you need to take a proactive approach, in order to advance within the retail industry;
- What you need to consider, before studyig a formal qualification, and how to choose the right course for you;
- The options available to you with regards to working hours and environments;
- How to keep up with changing trends in the retail industry;
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Visual Merchandising Certification
on 21st November 2024
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 10 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 10 modules there is a multiple choice test. The questions will be on a range of topics found within the 10 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
Once you have completed your test you can log in to your account and download/print your certificate any time you need it. If you would prefer us to post you a certificate to a UK address, there will be an admin charge of £10 (certificates sent internationally may cost more).
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 12 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
New Skills Academy is a great site to use for learning as it is easy to follow, the layout of the course work makes is very easy to understand and good to make notes from.
I am thoroughly enjoying doing my course and would definitely recommend this site to anyone who is looking to complete a course online.
Another good thing about doing a course on New Skills Academy is being able to apply for an NUS card as it gets you amazing deals on all sorts of shops and online stores that not a lot of sites would offer whilst completing a course online.
Jessica Gardiner
It's very easy to use the website and you can access all the information you need to learn. The tutors are very quick to respond what makes even easier to understand and move on with the studies.
Very happy with the course.
Cindy Miceli
The International Massage course is exceptional in value. The course is comprehensively laid out, each component labelled with an initial written notes, followed by details excellent videos which actually show exactly how to massage.
The course covers all types of massage such as Lomi lomi massage to hot stone massage.
I have benefited enormously from registering on this course. I would have absolutely no hesitation in recommending this course to anyone as I am aware of how much they would benefit.
I gave my friend a massage just for fun & she was amazed & told me she thinks I am the best masseuse ever. She should know as she has regular massages from professional. So what are you waiting for? Go ahead sign up for the course.
By the way no one is paying me to say this, I am saying what I believe to be true.
Abba Howson
The course was very methodical and logical, always pointing towards the goal of learning the information to pass the test. It’s also a very nice course. Made the process seem much less daunting than I had made it appear. The logical and organized approach to the material really made this a worthwhile course.
All the course materials are very easy to understand and access, and the fact that you could study at your own pace when you want.
I want to say a big thank you to New Skills Academy for your effort, heart-felt interest and enthusiasm in putting together this course and sharing it with us. Your frequent, intuitive tips were great memory cues for some of the hard to retain information and very helpful especially for someone forgetful like me. Most of all, you took any worry of failure out of the picture and made it easy to visualize completing the test successfully! Thank you again for all your help.
I will definitely recommend this site to anyone looking to take professional courses. Thanks to them, I now have my diploma in Hotel Reception.
Abayomi Dosunmu Odunsi
loved this course. I feel I could start my own business if I choose to but I prefer working for a company that is already established.
I found this course easy to understand and follow and found it highly useful that I could pick it up and leave it as I wished so I could fit it in around my life.
I am currently scouring the internet and papers and phoning companies in order to find myself employment with in this field of work.
I cannot thank this company enough for enabling me to fulfil a life dream of working with animals.
Lorraine Redknapp
I took it up in myself to take this course as I am wanting to get on the personal trainer business. I found this course to be really insightful and beneficial.
As well as providing the information needed for health care professionals in the Fitness industry, it also provides the information you might be interested in to take your career further. Such as qualifications you can take afterwards to specialise in a specific area in the Fitness industry.
If you want an informative course that gives you a little extra, this is perfect for you. If you would like the bare minimum, then this course isn’t for you.
Emma Fulford
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